Srinagar, with its enchanting beauty and rich cultural heritage, is witnessing a strong surge in tourist activity. This growth is not limited to traditional peak seasons; the valley is evolving into a year-round tourist destination, attracting visitors keen to experience its winter snowscapes and summer gardens alike. Contributing to this upsurge is the rising tide of private investments in the region. These investments are not only enhancing the city’s infrastructure and amenities but are also enriching the overall visitor experience. From luxury resorts to improved transportation facilities, these developments are making Srinagar more accessible and appealing to a broader range of tourists, further cementing its status as a premier travel destination.